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I'm a visual designer originally from Timisoara, Romania. I studied, lived and worked in Denmark, Belgium, Germany and Austria. Like most kids, I was creative from an early age, so I attended painting and drawing clubs, which were my first contact with the visual arts. This developed into an attraction for everything visually artistic.
After earning degrees in Communication (BA & MA), I took on a practical role in software support, where I first observed users and their needs while interacting with technology. In 2017, I fully shifted to visual communication, and I started solving problems in new ways and with a new set of tools. Since then, I have been working with small clients and within mature organisations on product design, web solutions, branding & identity, motion design, and more recently people & design project management.
Workflow
While studying design in the early days, I was drawn to Bauhaus and the Swiss Style. I believe in the basic principle of these two design schools (form follows function) and I embrace simplicity and effectiveness, striving for a clean final design with the user and goal in the center. I studied the principles of d.school's Design Thinking and IDEO's approach of Human-Centered Design (HCD) and I always keep them in mind while working. I often find inspiration in cinematography, photography, architecture, and music. The work of great designers is another source of inspiration and influence, be it established names like Milton Glaser, Michael Bierut, Paula Scher, Ivan Chermayeff, Paul Rand, and Sagi Haviv or young, talented newcomers.
My workflow depends a lot on the type of project I work on, but it usually consists of the following non-linear process:
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The Hearing phase (empathize & define) — focus on research and understanding the needs of the business & users
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The Creation phase (ideate & prototype) — the acquired info takes initial visual shape under various iterations
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The Delivery phase (test & integrate) — translating the initial designs into final polished & usable materials, plus adapting according to feedback and needs
Hear
Create
Deliver
Skills and tools
I do
Project & Team coordination
Cross-functional collaboration
Creative Direction
Brand identity
Marketing Design
Web Design
User Interface (UI)
User Experience (UX)
Interaction Design
Design Systems
Prototyping
Illustration
Motion Design
Video Editing
I use
Figma
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects
Adobe InDesign
Wordpress
Wix
AI assistance
Collaborative tools (e.g., Slack, Notion, Miro, Teams, Jira, etc)
Sketching & hand drawing
Whatever else works
I have worked with and for
As the Visual Design Lead on the marketing team, Valentin played a key role in shaping and evolving the visual identity of the FoxEducation brands, and after the merger with Sdui GmbH, those of the entire Sdui Group. His work consistently demonstrated a strong design vision, attention to detail and a deep understanding of how to create visuals that are not only beautiful but also strategically impactful — something I highly appreciated in my roles as CCO and CEO.
Valentin is an exceptionally reliable and diligent colleague who takes a thoughtful, hands-on approach to both the outcome and practical application of his designs.
His calm, friendly, and positive presence makes him a valuable asset to any team or organisation. I look back fondly on the many designs that gained an extra touch of heart, creativity, and fun through his involvement.
We worked together for little over a year, on a few highly challenging projects that perfectly illustrated Valentin's strong work ethic, perseverance and talent backed by research and thoughtfulness. Candid in sharing and receiving feedback, Valentin always paid attention to details of extreme importance in a service-based business—being on time, thorough and receptive.
Anna Maria Radu
Founder and PR Manager
Digitales Agency
We have been working with great pleasure and to full satisfaction with Valentin. He is able to transform words and thoughts from a customer into designs that are intelligent, speak out and have content.
He works in a very accurate and structured manner and is able to deliver in time and keep promises.
Floor Van Zuidam
Business Development
La Marzocco Austria
